I was super sick during the Easter, so I hope you will forgive me for bypassing a week here!
Let’s talk photos not content in eblast. Often your audience find themselves skimming thru the content in an eblast, only to stop at an eye-catching photo. But is the photo that appealing? Are you getting the message across in the photo? Photos including custom graphics can get your message across clearly and effectively in the space of an email. Here is a great article on interesting photography being noticed by the media (double whammy- your audience AND the media- woohoo!)
Next week try out some photography in your eblast and use less content. Don’t forget to include a link with your photo to give the user somewhere to go to find out more information!
…get ready to be surprised!