Your Subject Line.

mail marketingSo here’s the thing, how many times do you think you have sent out an eblast with the same subject line? Commonly, a different subject line might spark new interests and new opportunities for engagement.  Here are some tips for next week:

1. Even if it is an ordinary eblast, try changing it to: Top News for … OR lead with a headline, “News: Easter was a BIG deal!”

2. If your email infrstatructure allows it, try testing the regular subject line and a new subject line with two separate lists. Split test your list and start seeing a different result.

Try something new!

…get ready to be surprised!