Did you know that on-demand communication is, well, in demand?
What do we mean by this you ask? On-demand communications coincides with the increase in mobile traffic to your site. Mobile traffic is typically looking for the latest and greatest news. Where can I go during the week if I want to find out when a particular event is, the bulletin/print piece or your website? The answer: your website. And most commonly your organizations website on my phone.
Stop putting a one-time, out of date by Monday, print piece before your on-demand communication tool- the website.