So, “Welcome” messages…here is the thing, they don’t get much traction. Let’s think about it this way, if you were to walk into an open house with your realator, what is the one thing they always hand you? The brochure. What is the one thing you are always ignoring? The brochure. Okay, okay, follow me here…
Next week how about taking out your “Welcome” and instead finding a picture of your community, overlay a nice font treatment that says, “Welcome. We can’t wait to meet you!” and have that replace the typical space for your Welcome letter on your website.
…get ready to be surprised!