Dovetailing off the #FFF last week (if you missed the post last week, that means Fast Forward Fridays) let’s take the donor pyramid and flip it over again!
1. Take a letter that you write to your major donors
2. Read it as if you addressed it to your core (middle-level donors)
3. Send that letter, with an additional few lines about their impact (targeted by interests) of the gift
4. Send them.
…get ready to be surprised!