Your Subject Line.
So here’s the thing, how many times do you think you have sent out an eblast with the same subject line? Commonly, a different subject line might spark new interests and new opportunities for engagement. Here are some tips for next week:
1. Even if it is an ordinary eblast, try changing it to: Top News for … OR lead with a headline, “News: Easter was a BIG deal!”
2. If your email infrstatructure allows it, try testing the regular subject line and a new subject line with two separate lists. Split test your list and start seeing a different result.
Try something new!
…get ready to be surprised!