We need to take a serious look at our donation page. I am going to focus on one task, despite many that we can be doing to enhance our donation page.
Is the donation page responsive or screen friendly? No, not just “mobile friendly,” I mean screen friendly. Here is a link to some data as to why your donation page needs to be responsive. It is about conversion! Make sure that when folks find your donation page (wanting to donate) that we don’t make it difficult and they give up before they complete the transaction.
…get ready to be surprised!